MEDIA KITS: Who Needs One + What to Include


If you’re an influencer looking to work with a brand or the other way around, chances are you most likely know what a media kit is. Over the last couple of years, media kits have become the resume for a brand to learn more about a digital influencer in a quick one-page layout. Most people think that it’s a mandatory document that you must have in order to work with legit and epic brands. I’m here to tell you that not everyone has to have one. Yes, you read that correctly… you don’t NEED a media kit.

You don’t have to have one in order to collaborate with a brand. I’ve met many influencers that say they want to work with a specific brand but don’t have a media kit so they are waiting until they create one. DON’T WAIT! Just email the brand. Now. GO, right now and send them the email but make sure you fill it with value so that the person receiving that email (they get hundreds) wants to respond and not just hit delete!

Reach out to that brand and pitch yourself in a way that makes it EASY to see who you are, what value you’re going to bring to the brand and what you want in return. Let’s get back to why you don’t need a media kit. In my professional opinion, unless you have a HUGE following and you’re asking for a very large posting fee where the brand will want to look up your monthly blog views, impressions, and the overall engagement of your platforms you don’t have to have this in a curated one-pager. But even then, you can share these stats without a media kit.

Now that I’ve sold you on why not everyone needs a media kit, I will say that some bloggers and influencers really want to create one to easily delivery all of the info in one clean page – and that’s totes cool. If you’re one of those that want a media kit that’s rad too. Now let’s make sure you are taking the less is more approach here. Don’t include too much information and DO NOT under any circumstances include your fee or what you charge for a post! Why? You really want to highlight your stats and accomplishments (the brands you’ve worked with or events you’ve hosted, etc.) without pigeonholing yourself by adding your fee. It’s not necessary and let’s be honest. Do you really want to have variations (when you change your pricing or pitch a new rate) of your media kit floating around your desktop? I think not.


So let’s move on to the important part. What goes into a media kit?

  1. Basic info on you! It’s always good to add a fun tag line or something that allows the reader to instantly get to know your vibe.

  2. Stats! Include all of your social media platforms here and keep the stats up to date.

  3. Imagery! Make sure to keep it on brand and give a sample of your aesthetic so they can instantly get a taste of what your account looks like.

  4. Past collaborations/brands you’ve worked with! This is a fun way to show the type of content you create. If you look at the brands and it’s very clear you’re a mom blogger, nice. If it’s all food and beverage companies it’s clear what you do and the types of content you share. You can list them or use logos here, it’s all about preference and making sure you’re aligned with the way you share.


Keep it simple. In this case – less is more. No need to include pricing, just keep it about you with fun brand photos and the types of brands you want to work with.

Want a RAD idea to help you grow who you work with and the types of collaboration you take on?! Make a list of your DREAM companies you want to work with. Create a REALLY good, focused and PERSONAL email to that brand. Find the best email to send it to and pitch yourself. It gets easier with every email you send.


JUST GO NOW and start. Just START!

Hannah Wallner