5 Easy Ways to Repurpose Old Content
I’ll be the first one to tell you that I know exactly how much work goes into creating content. It is very time consuming to ensure you have enough content to share everywhere. When a new client comes to me to ask for my help with a content calendar and a posting strategy I always make sure to be extremely transparent with what goes into curating the accounts of their dreams. And to be honest, it scares some people away.
But really, do you know just how much work goes into having an arsenal of fresh content?! In order to have a minimum of 30 days of content planned and ready for your audience to consume (some social platforms don’t share the exact same content so you double the work at times) you need to have a minimum of 2-3 shoots a month for imagery and be working with influencers and or brands in order to sprinkle in some other types of posts to break the monotony. You get the picture. It’s a LOT!
Between all of the blog posts you put out, newsletters and social media posts it’s safe to say that a lot of time is spent pumping out new content like a well-oiled machine. The bittersweet part about creating all of this epic content is that it's offered up to the one consuming it and poof, it’s gone. It has expired, you’ve share that post, caption, blog post and now you have to think of newness in order to bring more value to your followers. By repurposing the content that you’ve already shared in fun new ways you can offer up the work you’ve already done to be seen with new eyes.
That’s right! You can get really good at repurposing some of that amazing content you’ve already shared and I’m going to tell you how!
Here are 5 ways that you can repurpose content that you’ve already out into the digital world.
- Share blog post content across all of your social media accounts.
If you’re not already taking the time to share your blog content across all of your accounts, you should be. Start tomorrow or better yet, now!
You can take the topic and create fun captions for all of your platforms; you can even create variations so that each platform has a different offering that all lead back to your blog post. If you don’t have any new blog posts to share on instagram, twitter, facebook, and so on you can even just pull content from an old blog post to share those tidbits of info on your social channels, get creative.
I guarantee that no one will remember something you wrote a blog entry on 3 months ago. People consume far too much new content to remember everyone posts.
- Have you ever thought of writing an e-book?
You should try it! If you seem to post about a certain topic all the time chances are you’re pretty knowledgeable and passionate about the subject. Why not throw all of the content you’ve already written into a fun e-book!?!
You don’t have to sell it if you don’t want to. You can simply include a call to action on your social channels, and send it out in your newsletter to offer even more value to your audience, they will be super excited to learn more in a fun and condensed e-book.
- Share a photo you’ve already posted before.
I’m sure you’re thinking that I’m totally nuts but I’m serious. If you take an image you have already posted months prior or even a year before and crop it in a new way and include a fun caption that draws people in, the odds of anyone saying, “Hey. You’ve already posted that” are slim.
This is especially successful if you have a fun topic or question that will get your followers engaging. Sometimes you just need a pretty image to be able to start a fun conversation.
- Turn an old insta post into a blog post!
Simple scroll through your Instagram account and find a post that had incredible engagement. This allows you to know which content your audience really enjoyed engaging in and felt strongly enough to comment. Take that topic and create a fun blog post. You can go into more detail than you had previously with your caption and take a few minutes to joosh it up.
Take a new fresh photo and repost the topic letting your audience know that you noticed they loved the topic so much that you went into more detail over on your blog. Give them more of what they loved. They are following you for a reason, so sprinkle some extra fun on your post and run with it.
- Start a podcast!
Since podcasts are all the rage right now it would be extremely beneficial to carry over some of your old content and deliver it to a new audience. I enjoy listening to podcasts so much and to be honest, I’m way more likely to listen to a podcast than to read a blog post. Am I the only one?
Don’t start a podcast just because everyone else is doing them. Try it if you feel that your blog content can easily transition over to topics you’ll want to discuss, record and share it with even more people.
If you already have an audience on your other platforms they will likely come and listen. It’s worth a shot. If you don’t love it, you can make it a sporadic thing or drop it entirely. There are no rules so give it a whirl.
Changing up the way you deliver the content you’ve spent countless hours on just might give you the light at the end of the tunnel you’ve been looking for. Try not to sign on to too much or make yourself crazy by repurposing and recycling the content. This is simply to help you out on the days you’re feeling like you need a little break. Don’t forget the original reason why you started putting out your content in the first place. Stay true and give value whenever possible.
Do you have a favorite way of repurposing old content? I would love to hear it!